Dartmouth 1979

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2010 Newsletter Editor of the Year Award

IN PURSUIT OF EXCELLENCE

Dartmouth College
Recognizes with Deep Appreciation
The Extraordinary Achievements of

Mark Winkler '79
2010 WILLIAM H. SCHERMAN '34 AWARD
2010 Class Newsletter of the Year
26 Years Out and Older

As new editor of newsletter ‘79, Mark Winkler put together a remarkable rookie year.

Coming off a successful term as class secretary, Mark was a part of the leadership team that earned 1979 Class of the Year honors in 2009. But far from resting on laurels, Mark built on the momentum and took newsletter ’79 to new levels of effectiveness as a tool for engaging classmates.

After learning to use Adobe InDesign, Mark produced five newsletters, ranging from 12 to 24 pages, with several issues printed in color. The issues covered 275 classmates, 205 of whom were also shown in photos. A note at the bottom of each page directed classmates to the class website. Other features discussed the class Facebook and Linked In pages, and many articles helped promote the class giving effort that yielded over 70 % participation.

The entire front page of the February 2010 newsletter promoted 10 Mini-Reunions held all across the nation, in addition to the Class of 79’s standing monthly mini-reunion at the Yale Club in New York City.

With lavish design, imaginative features, campus news, classmate updates, Treasurer’s reports, innovative features like “Your Next Actions” (a page of actions to take to connect with the class and/or Dartmouth), and interviews with classmates, newsletter ’79 is the linchpin of a sophisticated multi-pronged communication strategy – and it’s working.

Of course, given Mark’s background in circulation at Reader’s Digest and now at Martha Stewart Living Omnimedia, we wouldn’t expect any less. But looking closer, it’s easier to see why he can do it all. A physics/philosophy major at Dartmouth, Mark’s heart was in Dartmouth Outward Bound, Cabin and Trail, Casque & Gauntlet, and playing the songs of Joni Mitchell on his guitar.

Mark’s MBA from UNH helped him with those big circulation numbers at Reader’s Digest, but his master’s in writing from Manhattanville College served him well in his five years as class secretary and now as newsletter editor.

Mark, former Dartmouth Outing Club president, you are marking out a trail that shows the role that the class newsletter can play in informing and connecting classmates with each other and the College. Your dedication and talent are assets to the class and Dartmouth. It is with great pride that we present you with the 2010 Class Newsletter of the Year Award.

(signed by)

Acting Vice President, Alumni Relations
Acting Director, Class Activities